It is much easier to switch a less advanced user to a modern desktop version of Linux (Ubuntu) than "gurus" and "professionals". Plus, my Mom would be better served by the lack of cost and lack of security issues that plague Windows users.
Moms like to use things like web-based email, edit photos, write letters, play online games, and track their finances. It doesn't take a rocket scientist to learn to use those types of FOSS programs. In fact, Moms can get started with FOSS in Windows (firefox, open office, picasa) and wait for their next PC to take the plunge into Linux.
*FOSS = Free and Open Source Software
*I do not advocate that average users install operating systems themselves (Linux or Windows). The best way to get Linux is to buy a computer already configured with it (Dell/HP/Acer/Asus/RedSeven).
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